Engagement / Gamificiation
- Jonathon Wright
- Pete Baikins
- Diarmid Mackenzie
- Jonathon Wright
Background
Some notes from a call with Diarmid Mackenzie/ Jonathon Wright / Pete Jenkins: Gamification
Additional Suggestions from John Kelly, Ben Wilkins, Violeta Ivanova, Phil Sampson, Deborah Garfen
Solution Thinking
Safe Paths - Onboarding improvement,
Safe Places - Improving accuracy by removing days, routes that are not adding value.
Gamification Pillars
Encourage Share Data | Improve Accuracy | Unified Comms |
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Suggestions
Encourage Share Data
Example the benefits (possible lives saved val.)
Share to social media (i.e. Twitter - referrals)
Explain why sharing data is important
Importance Data privacy (i.e. Ikea / C4 app)
Onboarding
Levels - Digital Hero (Full Access) > Limited
Explain how it works (Videos)
Personalise with Avatar (i.e. Facebook)
Add dummy prompt - with messaging why (video?):
Improving Accuracy
Geo-based app functionality
Avoid causing anxiety:
Unified Communications
Generic messaging from HA (re-branding):
Behavioural Theory
Neurodiversity Messaging
Avoid causing anxiety - in app & email
Engagement Leaderboard
HA groups (teams)
Accuracy, Routes of submissions
Postcode, region, proximity
Share my results (i.e. twitter, slack / teams)
Share my avatar (i.e. snapchat filter, brand awareness)
Dangerous areas highlighted (i.e. Crime Map App)
Gamification Notes
Meeting Notes
Brief notes from a call with Jonathon Wright & Pete Jenkins (Gamification consultant).
What user behaviours do we want to incentivize?
Having the app installed (i.e. not deleting it!)
Keeping location tracking on
Recommending the app to others.
What incentivizes people?
Rewards, badges, things they can share on social media
Skill-based games, especially where you can unlock new (harder) challenges as your skill increases.
Leaderboards - ideally finely slices by location & time so many people can be “top” in some sense.
Ability to form teams & groups - and compete with other groups on these leaderboards.
Some ideas:
Personalized download links for the app, where we can track who made the recommendation
“Streaks” could work well for symptom-reporting. Need to design mechanics based on how frequently we want people to report their symptoms.
Notifications could come from app, but might be better to link in diary apps that can drive the reminder notifications themselves.
Location sharing for uninfected people could be useful too: a way to build maps of where people are going in general.
A key challenge in the UK is to know where to go that won’t be overcrowded…
Suggested prediction game around where the busiest places well be.
App could have two modes: “Privacy mode” & “Social mode” - where social mode is willing to share a lot more data, and allow the user to participate in Social games related to the app.
Solution Design
Safe Paths - React Native Mobile support
Onboarding
DO:
DON'T:
Safe Places - Cross-Browser support
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Onboarding
<Element name (e.g., Button)>
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<Element name (e.g., Link)>
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Landing page
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Exposure history
Name | Required | Type | Allowed value | Default values | Description |
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Settings
Name | Required | Type | Allowed value | Default values | Description |
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Share
Name | Required | Type | Allowed value | Default values | Description |
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Yes / No |
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