Gamification

Brief notes from a call with Jonathon Wright & Pete Jenkins (Gamification consultant).

What user behaviours do we wwant to incentivize?

• Having the app installed (i.e. not deleting it!)

• Keeping location tracking on

• Recommending the app to others.

What incetivizes people?

• Reards, badges, things they can share on social media

• Skill-based games, especially where you can unlock new (harder) challenges as your skill increases.

• Leaderboards - ideally finely slices by location & time so many people can be “top” in some sense.

• Ability to form teams & groups - and compete with other groups on these leaderboards.

Some ideas:

• Personalized download links for the app, where we can track who made the recommendation

• “Streaks” could work well for symptom-reporting. Need to design mechanics based on how frequently we want people to report their symptoms.

• Notifications could come from app, but might be better to link in diary apps that can drive the reminder notifications themselves.

• Location sharing for uninfected people could be useful too: a way to build maps of where people are going in general.

• A key challenge in the UK is to know where to go that won’t be overcrowded…

• Suggested prediction game around where the busiest places well be.

• App could have two modes: “Privacy mode” & “Social mode” - where social mode is willing to share a lot more data, and allow the user to participate in Social games related to the app.