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Product Phases

Phase 1 - MVP1

Phase 2 - Mercury

Phase 3 - Gemini

Phase 4 - Apollo

Overcoming the cold-start problem: Creating a great HA-free experience for community members

Deliver value for MoP who download the app without an HA setup near them

Focus on MoP sentiment, strong engagement, incremental changes in key jurisditions.

Table-stakes privacy, security and usability

Initial MVP1 release milestone

Incremental improvements

Incremental improvements

HA adoption acceleration

Prepare to scale wide, may not be released until Gemini phase

Scale wide and fast phase

HA efficacy

Tight feedback loop between HA pilots and Product, highest priority in Mercury

Incremental improvements

Non-Smartphone solutions

Fully integrate new PC platform capabilities to address this demographic

Employer solutions

Release Employer MVP

Venue / Public spaces solutions

Release Venue MVP

Path Check Platform

Build fork rails. Non-GAEN BT, support for beacons, QR code systems