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Ali Raizin has started thinking about this. There seem to be three four broad buckets:
Minimal co-branding
Country name in app name
Country or government name and logo on splash page, on start page, in design template
Content delta(s)
Release partners likely to request changes to the base copy in the app
translations
additions, subtractions, changes
Custom (added) content
Ideally minimal.
Might include resource links or phone numbers
Might include text or other resource content
(Only necessary when the existing health authority news feed won’t suffice.)
Marketing / Promotion
Customized App Store and Google Play branding/text
Legal Issues
Implementation
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